Kickstarter Re-launch 2021

Read about our re-launch here.

WHAT PACK

One bag. Four
interchangeable styles.

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The concept is simple. In a modern world with modern minds, adaptability is key. We wanted a carry that befits different occasions, so we have created a single backpack with many personalities. Introducing What Pack – a truly versatile backpack that is fine-tuned for the ultimate urban lifestyle. From the dreamers and travellers to the hustlers and daily grinders, the interchangeability provides both versatility and flexibility, in style.

PACK FACE

An interchangeable facade.

An interchangeable front piece of the backpack. This smart piece creates the freedom of exploration as you swap the Pack Faces between occasions, streamlining your lifestyle.
MONOCHROME SERIES
A face for

Different face for different occasion.

Our flagship collection comprises four purpose-built Pack Faces: Casual Face, Work Face, Active Face and Travel Face. Minimalistic yet chic, our classy Pack Faces will have no problem keeping up with your day.

The Casual Face

Casual Face

Great for daily commute, leisure and urban downtime. Compact features for on-the-go, perfect for the weekend and simple pleasures.

The Work Face

Work Face

Sleek with thoughtful organisation. Clean aesthetics with business in mind, perfect for the everyday hustle.

The Active Face

Active Face

Dynamic and practical, perfect for those with a zest for life and energy to move. Dedicated "air zone" for sports gears, employ the extension straps to the exterior for additional items.

The Travel Face

Travel Face

Simple portable features that make exploring easy and efficient with an additional three litres of volume for a comfortable journey.

Icon - Casual Face

Casual Face

Great for daily commute, leisure and urban downtime. Compact features for on-the-go, perfect for the weekend and simple pleasures.​
Icon - Work Face

Work Face

Sleek with thoughtful organisation. Clean aesthetics with business in mind, perfect for the everyday hustle.​
Icon - Active Face

Active Face

Dynamic and practical, perfect for those with a zest for life and energy to move. Dedicated "air zone" for sports gears, employ the extension straps to the exterior for additional items.
Icon - Travel Face

Travel Face

Simple portable features that make exploring easy and efficient with an additional three litres of volume for a comfortable journey.
SWAPPABLE
SHOULDER STRAP

Personalisation doesn’t stop there.

Interchangeable Shoulder Straps

And it should not. Choosing a style that fits your life and look is essential. Expand your personalisation through interchangeable Shoulder Straps to match your purpose. From Chic to Utility, there is a shoulder strap suited for you and every occasion.

Chic Shoulder Straps

Clean, sleek, comfortable and suit-ready.

 

Utility Shoulder Straps

Functional and robust with molle-compliant attachment points.

FEATURES

Subtle but thoughtful.

Our design may be minimalistic, but it doesn’t mean we compromise on the features.

ACCESSORIES

Elegant yet utilitarian.

Extend What Pack’s functionality with four other nifty accessories.

Join our mailing list now and get these four items for free when you back any What Pack bundle on Kickstarter.

Multipurpose Strap

Multipurpose Strap

Multipurpose Strap

Multipurpose Strap

Use as a waist strap.

Multipurpose Strap

Multipurpose Strap

Use as a jacket / scarf clip.

Padding Pouch

Padding Pouch

Padding Pouch

Padding Pouch

Extension Straps

Extension Straps

Extension Straps

Extension Straps

Velcro Pads

Velcro Pads

Velcro Pads

Velcro Pads

Use on the front panel of the #WorkFace.

Multipurpose Strap

Multipurpose Strap

Padding Pouch

Padding Pouch

Extension Strap

Extension Straps

Velcro Pads

Velcro Pads

VERSATILITY

The little black dress bag.

Pack Face - Monochrome Series

What Pack eliminates the need for multiple bags for everyday use, work, recreational activities or even light travelling. Each of our carefully designed Pack Faces embodies different aesthetics as well as features. Our flagship collection, the Monochrome Series is designed to simplify life and diversify style. Flexible and future-driven, the all-black What Pack is the Little Black Dress of backpacks.

What ID

IDentify your backpack.

Not just a pretty face, we have also added a quirky element to What Pack called What ID. All original What Pack comes with a passive serialised NFC identification chip. Using an NFC-enabled smart device, you will be able to check product authenticity, retrieve product information, updates, as well as care instructions.

THE WHAT BRAND

Simple • Sexy • Smart

Simple Sexy Smart | What Pack
A seamless integration of simple, sexy and smart, The What Brand creates products that marry diversity and simplicity. We are in the age of change where change is the only constant – even more so in the fast-paced fashion industry. Sticking to a particular look is no longer enough or satisfying. This is why we have designed a unique and sexy backpack that is simple yet sophisticated; a backpack that feels so familiar yet refreshing.

#DesignedinSingapore

#DesignedinSingapore

Founded in a beautiful city-state called Singapore, our fundamental drive is rooted in crafting ideas into innovation. With diverse backgrounds in design and technology, we aim to create simple pieces with smart purpose; refining fashion and the future, one stitch at a time.

Be among the first to know!

We will be re-launching in 2021. Early adopter price of up to 17% off. But wait, there’s more. Join our mailing list now and receive four free add-on accessories when you back any What Pack bundle during the campaign.

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