The concept is simple. In a modern world with modern minds, adaptability is key. We wanted a carry that befits different occasions, so we have created a single backpack with many personalities. Introducing What Pack – a truly versatile backpack that is fine-tuned for the ultimate urban lifestyle. From the dreamers and travellers to the hustlers and daily grinders, the interchangeability provides both versatility and flexibility, in style.
Our flagship collection comprises four purpose-built Pack Faces: Casual Face, Work Face, Active Face and Travel Face. Minimalistic yet chic, our classy Pack Faces will have no problem keeping up with your day.
Great for daily commute, leisure and urban downtime. Compact features for on-the-go, perfect for the weekend and simple pleasures.
Sleek with thoughtful organisation. Clean aesthetics with business in mind, perfect for the everyday hustle.
Dynamic and practical, perfect for those with a zest for life and energy to move. Dedicated "air zone" for sports gears, employ the extension straps to the exterior for additional items.
Simple portable features that make exploring easy and efficient with an additional three litres of volume for a comfortable journey.
And it should not. Choosing a style that fits your life and look is essential. Expand your personalisation through interchangeable Shoulder Straps to match your purpose. From Chic to Utility, there is a shoulder strap suited for you and every occasion.
Chic Shoulder Straps
Clean, sleek, comfortable and suit-ready.
Utility Shoulder Straps
Functional and robust with molle-compliant attachment points.
Our design may be minimalistic, but it doesn’t mean we compromise on the features.
Extend What Pack’s functionality with four other nifty accessories.
Join our mailing list now and get these four items for free when you back any What Pack bundle on Kickstarter.
Use as a waist strap.
Use as a jacket / scarf clip.
Use on the front panel of the #WorkFace.
The little black
What Pack eliminates the need for multiple bags for everyday use, work, recreational activities or even light travelling. Each of our carefully designed Pack Faces embodies different aesthetics as well as features. Our flagship collection, the Monochrome Series is designed to simplify life and diversify style. Flexible and future-driven, the all-black What Pack is the Little Black Dress of backpacks.
Not just a pretty face, we have also added a quirky element to What Pack called What ID. All original What Pack comes with a passive serialised NFC identification chip. Using an NFC-enabled smart device, you will be able to check product authenticity, retrieve product information, updates, as well as care instructions.
We will be re-launching in 2021. Early adopter price of up to 17% off. But wait, there’s more. Join our mailing list now and receive four free add-on accessories when you back any What Pack bundle during the campaign.