First off, don’t worry. We will be re-launching in the first quarter of 2021. The re-launch date will be confirmed at a later date, so stay tuned!
We are immensely grateful for the support you have shown us and What Pack. There are two reasons why we are cancelling this Kickstarter campaign:
- Kickstarter is all about an explosive launch and requires the right momentum to succeed. To rectify this, we have put in place a new marketing strategy that involves experienced agencies, who have a track record in bringing campaigns to life and getting the word out.
- We are also excited to share that we are in the midst of testing a new zipper with our manufacturer, which will provide What Pack with an even higher compatibility not only with your own Pack Faces, but also with other users’. In addition, this zipper upgrade will open up collaboration opportunities for new Pack Face designs that were not possible before. As we want to further improve the quality of What Pack for our backers, we have decided to cancel this campaign and re-launch in 2021.
We’d love for you to return and support the project again, so we will be fine-tuning our Kickstarter rewards to entice you to do just that when we re-launch. 😉 To stay ahead of the game, sign up for the re-launch notice at our website (http://www.what.com.sg) and follow our social media for more updates.
Once again, we thank you for your relentless support. If you have time, we’d be more than happy to hear from you and see if there is anything we can improve on. We can assure you that we will be doing everything in our power to make What Pack a great success.
The What Team