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Urban Pack by What

also known as What Pack


Urban Pack by What

also known as What Pack

What Pack – a modular urban backpack with four interchangeable styles: casual, work, active and travel. With convenient organisation, durable construction and premium materials, it will be the most versatile backpack you have ever used.

One Bag. Four Interchangeable Designs.

What Pack has a 14-litre capacity, expandable to 17 litres when paired with the Travel Face. The main compartment consists of a neoprene laptop slot that can fit up to a 16″ MacBook Pro, one document slot that holds A4 papers, one zip pocket that can fit an A5 notebook, and two elastic mesh pockets for smaller essentials such as a mouse, power bank, wet wipes or hand sanitiser. There are also six loops (three on each side) that run along the sides of the back panel. These loops work with the extension straps to secure loose items when needed.

Dimension: 43cm (length) x 28cm (width) x 12-16*cm (depth).

Volume: 14-17*litres.

Weight: 1.3kg.

Materials: 900D Polyester PU, VX21, fleece interior, custom-made water-resistant zipper, Duraflex hardware.


*When using the Travel Face.

All original What Pack comes with a passive serialised NFC identification chip. Using an NFC-enabled smart device, you will be able to check product authenticity, retrieve product information and updates, as well as care instructions. More features will be introduced later.

Key Features

  • Interchangeable Pack Faces

  • Interchangeable Shoulder Straps

  • No dangling straps

  • Clamshell opening

  • Hidden bottom pocket

  • Top pocket for small items

  • Handles on top, sides and bottom

  • Convertible quick-access pocket / luggage sleeve

  • Self-standing

We will be re-launching in 2021. Early adopter price of up to 17% off. But wait, there’s more. Join our mailing list now and receive four complimentory add-on accessories when you back any What Pack bundle during the campaign.


Pack Face

The Casual Face

Casual Face

Great for daily commute, leisure and urban downtime. Compact features for on-the-go, perfect for the weekend and simple pleasures.

The Work Face

Work Face

Sleek with thoughtful organisation. Clean aesthetics with business in mind, perfect for the everyday hustle.

The Active Face

Active Face

Dynamic and practical, perfect for those with a zest for life and energy to move. Dedicated "air zone" for sports gears, employ the extension straps to the exterior for additional items.

The Travel Face

Travel Face

Simple portable features that make exploring easy and efficient with an additional three litres of volume for a comfortable journey.



Join our mailing list now and get these four handy accessories for free when you back any What Pack bundle on Kickstarter.

Multipurpose Strap

Multipurpose Strap

Padding Pouch

Padding Pouch

Extension Strap

Extension Straps

Velcro Pads

Velcro Pads

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